Former RideCo and The Routing Company leader introduces AI-driven consulting, applying the “One Transit Strategy” to help agencies integrate paratransit and fixed-route services, cut costs, and expand rider freedom.
ONTARIO, CANADA – August 13, 2025: Kuban Transit Solutions (KTS), a new strategic consultancy specializing in accessible transit strategy, today announced its launch to address the escalating “Paratransit Paradox” facing transit agencies across North America. With aging populations increasing paratransit demand and technology enabling new service models, agencies are seeking frameworks to unify traditionally separate transit systems.
KTS addresses this challenge through the “One Transit Strategy”—a comprehensive framework coined by Kuban that transforms paratransit from an isolated service into an integrated component of unified transit networks. This approach has already demonstrated success through programs like Toronto Transit Commission’s Family of Services, where strategic integration of paratransit with fixed-route operations has delivered significant cost reductions while improving rider satisfaction and freedom of movement.
“Transit agencies are facing unprecedented challenges, but they’re also surrounded by unprecedented opportunities,” said Stephen Kuban, CEO and Principal of KTS. “The question isn’t whether technology can solve our accessibility and efficiency challenges—it’s whether we can implement these solutions fast enough and effectively enough to meet growing community needs.”
Market Timing and Industry Need
The North American public transit industry stands at a critical inflection point. While the past decade established robust microtransit and paratransit technology capabilities, agencies now face the complex challenge of integrating these innovations with existing fixed-route networks to create truly unified mobility systems. “The last 10 years have been about transit tech—the next decade is about AI accelerating effective transit strategy and putting it all together,” said Stephen Kuban, CEO and Principal of KTS.
KTS emerges to bridge this gap with proven frameworks that agencies can implement immediately. The company’s approach to the “One Transit Strategy” transforms the traditional paratransit paradox into both economic value and social value, creating systems where shorter paratransit trips reduce costs, fixed-route ridership increases, and riders with disabilities gain same-day service freedom.
“Traditional paratransit models are becoming economically unsustainable while failing to deliver the freedom and accessibility that communities deserve,” explained Kuban. “To sustainably meet the demands for accessible transit over the next ten years, we need to reimagine accessible transit from first principles.”
Comprehensive Solution Framework
KTS delivers transformation through three core service innovations that distinguish it from traditional transit consulting:
AI-Accelerated Strategy Development: The company leverages custom-built artificial intelligence workflows to analyze complex transit data and deliver actionable integration insights in weeks rather than months, dramatically reducing planning timelines while improving outcome precision.
Networked Partnership Model: Rather than operating as a traditional consultancy, KTS functions through a curated network of specialist consultants, allowing rapid scaling of capabilities while maintaining consistent quality and strategic vision across all client engagements.
Selective Client Engagement: KTS focuses exclusively on agencies committed to integrated accessible transit approaches where sustainable transformation is both desired and achievable, ensuring that every engagement delivers measurable, lasting impact.
The company’s approach centers on what it terms “sustainable transit strategies” — comprehensive frameworks that solve the “Paratransit Paradox” while strengthening entire transit networks rather than operating distinctly parallel systems.
“Toronto Transit Commission has been incredibly successful with their intermodal paratransit approach, and they serve as a model for agencies across the United States and Canada to follow,” Kuban explained. “Their Family of Services program demonstrates that when you integrate paratransit with fixed-route operations strategically, both riders and agencies benefit significantly.”
Proven Leadership and Industry Expertise
KTS was founded by Stephen Kuban, a pioneering figure in North America’s microtransit and paratransit technology sector with over a decade of leadership experience shaping the continent’s most successful implementations. As a former leader at both RideCo and The Routing Company—two of the sector’s most influential technology providers—Kuban has directly shaped transit operations serving millions of riders across urban and rural contexts.
Most notably, Kuban served as RideCo’s Principal Planner for Los Angeles County Metropolitan Transportation Authority’s groundbreaking Metro Micro microtransit program, which has become a model for major metropolitan implementations nationwide. At The Routing Company, he led business development initiatives that advanced complex multi-million dollar procurements across major metropolitan markets in New York, California, and Michigan.
Beyond operational experience, Kuban brings significant research and policy expertise to KTS. He currently serves on the Transportation Research Board’s AQC13 Standing Committee on Mobility of Older Persons & Individuals with Disabilities (2025-2028), providing strategic guidance on accessibility policy and implementation. His thought leadership has been featured at major industry conferences, including presentations at APTA Mobility (2025), APTA Sustainability & Operations Planning (2025), and the International Mobility Data Summit (2024).
About Kuban Transit Solutions
Founded in 2025, Kuban Transit Solutions empowers transit leaders to effectively execute innovative accessible transit strategies. The company specializes in integrating paratransit planning with conventional transit operations through frameworks based on the “One Transit Strategy”—a term coined by founder Stephen Kuban to describe comprehensive intermodal approaches. KTS serves agencies committed to sustainable transformation, delivering AI-accelerated insights and implementation support that bridges the gap between technological capability and operational excellence.
KTS serves transit agencies across North America with the vision of widespread adoption of integrated accessible transit strategy by 2040. The company’s mission focuses on empowering transit leaders to bridge the gap between technological capability and operational excellence in accessible transit, ensuring that innovation translates into measurable improvements in rider experience and transit’s economic and social sustainability.
For more information about KTS and the “One Transit Strategy,” visit www.kubantransit.com. To read analysis of industry challenges, including “How to Solve the Paratransit Paradox with the One Transit Strategy,” visit http://www.kubantransit.com/blog.
Media Inquiries:
media@kubantransit.com
Engagement Inquiries:
Stephen Kuban, CEO & Principal
stephen@kubantransit.com
226-749-4987
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